It’s time to check the actual post times. Please, please, DON’T fall into this trap, use a content scheduler if you have to, there are plenty out there. They are just posting whenever they’re most comfortable. Look into Linkedin groups and get a feel for when people are posting. P.S If you’re already using the power of LinkedIn groups, then you’re in a pretty good place! LinkedIn Groups are a gold mine! You can find all your best customers in Groups that relate to your target audience and then see when they are most active.Īs with all marketing we always begin with research. The more you invest in connection – the more rewards there will be. Engagement is key for creating a real sense of community. Now LinkedIn groups come with their own notifications, so you want to build up those groups by e ngaging with people & encouraging them to promote your posts. According to HubSpot, the best times to post on the platform today are: Late afternoons, from about 3 p.m. The other solution is to use your LinkedIn Groups and Company pages. Where you see the most traction – do more of. See what times of the day yield the best results and in what countries. So, when are the best times to post on LinkedIn According to recent studies, the most optimal times are typically on weekdays, specifically on Tuesday, Wednesday. The way to do this is to experiment with your posting scheduling a little bit. The first solution is to “focus on the timezone” that is yielding you the most engagements. Whatever the purpose of you content is, you need to adapt your posting habits to the timezone of your target audience especially if you are targeting a global audience internationally. Lastly, It serves as a lead nurturing tool.It’s used as a lead magnet to attract people to your profile page as a passive lead generation tool.It keeps people updated and maintains brand recognition for your business.Now, posting usually serves three purposes: If you’re going global (always a good idea for volume) or if you’re zero’ing in on just o ne country (also good for nich’ing), first you need to know what time it is for the Target audience… You need to know the timezone you’re working with. Remember, though, these are only general rules. Your niche or specific audience may be very different. So, use this guidance as a jumping-off point, and test different days and times to try and beat these.First thing’s first, think about your “Timezone”. The middle of the week, in the middle of the day, definitely seems like the best time across social media. Weekends, on the other hand, seem to generate the least engagement and should be avoided.
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